VS ZoomInfo

ZoomInfo Finds the Contact. FlareSight Finds the Moment.

ZoomInfo is a contact database. FlareSight is a funding signal. It reads SEC Form D filings the moment they land, surfacing newly funded companies hours after the round closes. Know which accounts just entered their buying window before ZoomInfo sees the press release.

See who just raisedPricing

FlareSight vs ZoomInfo

They are not the same type of tool. Here is where they differ on the dimensions that matter for sales prospecting and account targeting.

Feature
FlareSight
ZoomInfo
Primary purpose
Funding discovery: find companies that just raised
Contact and firmographic database for enterprise GTM
Data source
SEC Form D filings (government-mandated, primary source)
Proprietary contact DB, web enrichment, press, intent signals
Speed to discover
Hours after SEC filing acceptance
Days to weeks after press announcement or enrichment update
Coverage
120,000+ US companies from Form D, including unannounced rounds
Deep contact coverage across all company stages and sizes
Price
Free tier available; paid plans from $39/mo
Custom enterprise pricing (quote only, verified zoominfo.com/pricing, May 2026)
Free tier
Yes, no credit card required
No self-serve free tier
Target user
Sales reps and RevOps targeting newly funded accounts
Enterprise sales, marketing, and talent teams at scale
Contact data
Founders and executives included on paid plans
Extensive contact database: core product strength
Funding signal freshness
Hours from SEC acceptance (primary source)
Dependent on press coverage and enrichment pipeline
Bridge rounds / SAFEs
Indexed when Form D is filed
Rarely surfaced unless announced publicly
International coverage
US only (Form D is a US SEC requirement)
Global contact and company data
CRM integrations
In development
Salesforce, HubSpot, Outreach, Marketo, and more

Why sales teams add FlareSight to their ZoomInfo stack

120K+
US companies in the database

The accounts ZoomInfo sees weeks later

ZoomInfo's funding events depend on press coverage. FlareSight reads Form D the moment it posts to the SEC. 120,000+ US companies indexed. Many never appeared in a press release.

Hours
From SEC filing to FlareSight

Enter the buying window before it opens

The average press release about a funding round publishes 2 to 3 weeks after the Form D is filed. FlareSight indexes within hours of SEC acceptance. That gap is your sales window.

Free
To start, no credit card

No quote call, no contract negotiation

ZoomInfo requires a custom quote before you can access a single contact. FlareSight has a free tier. Search newly funded companies today, without speaking to sales first.

Other ZoomInfo alternatives

FlareSight is one option. Here is how it sits relative to other tools in the sales intelligence and funding discovery space.

Apollo.io

Contact database and outbound sequencing platform.

Best for: SDRs and AEs running high-volume outbound campaigns.

Where they win: Sequencing, call recording, A/B testing, and a large contact database with self-serve tiers starting at $49/mo.

vs. FlareSight: FlareSight surfaces the funding trigger that tells you which accounts to put into Apollo in the first place. Apollo enriches contacts; FlareSight identifies the moment.

Clearbit

B2B data enrichment and lead scoring, now part of HubSpot.

Best for: Marketing-ops and RevOps teams enriching inbound leads and scoring accounts.

Where they win: Real-time firmographic enrichment on inbound leads, website visitor identification, and tight HubSpot integration.

vs. FlareSight: Clearbit enriches companies you already know about. FlareSight surfaces companies you have not heard of yet: the ones that filed a Form D this week.

Crunchbase

Global startup and investor database, the legacy standard for funding research.

Best for: Investors, analysts, and researchers tracking global deal flow.

Where they win: Broad global coverage, investor relationship graphs, acquisition tracking, and historical depth.

vs. FlareSight: FlareSight is faster on US funding discovery (hours vs. days) and indexes quiet rounds that Crunchbase never sees.

Harmonic.ai

AI-assisted startup intelligence using signals from GitHub, job boards, and LinkedIn.

Best for: VCs and investors tracking emerging companies before a round closes.

Where they win: Multi-signal approach catches momentum before funding. Good for investors building pre-funding thesis-driven deal flow.

vs. FlareSight: FlareSight gives you a confirmed funding event from a legal filing, not an inferred signal. For sales use cases where you need certainty that a round closed, Form D is the more reliable trigger.

FullEnrich

Waterfall contact enrichment across multiple data providers.

Best for: Sales and RevOps teams that need high match rates on email and phone.

Where they win: Aggregates multiple enrichment sources to maximize contact coverage, useful when a single vendor misses a contact.

vs. FlareSight: FullEnrich enriches contacts once you have a target list. FlareSight generates that target list by surfacing which companies just closed a funding round.

How to evaluate a ZoomInfo alternative

Sales intelligence tools sell on the same claims. Six criteria separate the ones that fit your workflow from the ones that do not.

Trigger vs. database
ZoomInfo is a database: it gives you contacts and firmographic data for companies you are already targeting. FlareSight is a trigger: it tells you which companies just entered their buying window by closing a funding round. Evaluate them as two layers of the same workflow, not substitutes for each other.
Budget access point
ZoomInfo requires a custom quote and a contract negotiation before you can search a single contact. FlareSight has a free tier with no credit card. If your sales process starts with "find who just raised, then find the right contact," FlareSight is the faster entry point.
Signal timing
Companies spend most aggressively in the 30 to 90 days after a round closes. ZoomInfo surfaces funding events after press coverage, typically two to four weeks after the Form D is filed. That is most of the buying window already consumed. FlareSight indexes within hours of SEC acceptance.
Coverage of quiet rounds
An estimated ~90% of seed-stage rounds receive no top-tier press coverage. ZoomInfo's funding signal pipeline is press-dependent, so those rounds are either very late or invisible. FlareSight reads the Form D directly: if it was filed, it is in FlareSight. For teams selling to early-stage companies, this gap is significant.
Self-serve vs. sales-led access
ZoomInfo requires speaking with sales to get a quote and access. FlareSight is self-serve with a free tier. If you want to validate the signal before committing budget, FlareSight's free plan lets you search and view results today. Evaluate both in context of your procurement process.
Workflow fit
The clearest workflow: use FlareSight to identify newly funded companies matching your ICP this week, then use ZoomInfo to find, enrich, and sequence the right contacts at those companies. FlareSight without a contact tool leaves you with a list and no outreach. ZoomInfo without a timing signal gives you contacts with no urgency.

Related: SEC Form D database | Startup funding database | Apollo alternative

What it looks like in practice

Three specific workflows. What you search, what you get, and what changes relative to ZoomInfo.

1

Sales-ops lead building weekly funded-account lists

Task: Creating a weekly list of newly funded companies in the $2M to $15M raise range that match the company ICP, then routing them into ZoomInfo for contact enrichment and outreach sequencing.

On FlareSight

Filter by round size and sector. Pull this week's Form D filings. Export the companies that match the ICP. Send to ZoomInfo for contact enrichment. Sequence fires within 72 hours of the round closing. Reps reach the account before it shows up in any other tool.

On ZoomInfo

ZoomInfo's funding data depends on press coverage. The same accounts appear days to weeks later, after the announcement. By the time the account enters the ZoomInfo feed, multiple competitors have already run the same sequence.

2

BDR at an enterprise SaaS company

Task: Finding Series A companies in the HR tech and fintech space that raised in the last two weeks and booking intro calls before their vendor evaluation starts.

On FlareSight

Search by sector: HR tech, fintech. Round type: Series A. Date filed: last 14 days. Get a clean list of companies that just closed. Reach the VP of Sales on day 5 of the raise window rather than day 25.

On ZoomInfo

ZoomInfo surfaces HR tech and fintech companies with strong contact data, but filtering by funding recency requires the signal to have passed through press and enrichment pipelines. The freshest rounds are not there yet.

3

RevOps manager running account-based programs

Task: Identifying newly funded accounts to add to intent-based outreach campaigns so the brand is visible before the evaluation window opens.

On FlareSight

Pull last month's Form D filings by sector and geography. Export to CSV. Upload to LinkedIn Campaign Manager as a matched audience. Ads run before the target company has published a single press release about the round.

On ZoomInfo

ZoomInfo's intent signals are excellent for companies actively searching for your category. Less useful for identifying companies that just entered their buying window via a round that has not been announced yet.

Frequently asked questions

Is FlareSight a ZoomInfo replacement?+
No. ZoomInfo is a contact and firmographic database: it helps you find the right person at a company and deliver outreach at scale. FlareSight is a funding discovery layer: it tells you which companies just closed a round so you have a time-sensitive reason to reach out. Most enterprise sales teams use both. FlareSight surfaces the trigger; ZoomInfo enriches the contacts at those accounts.
Why does ZoomInfo not show me newly funded companies on the same day they file?+
ZoomInfo sources funding events from press releases, newswires, and third-party enrichment pipelines. Those pipelines introduce a lag of days to weeks between when a round closes and when it shows up in ZoomInfo. FlareSight reads SEC Form D filings directly, which are submitted within 15 days of the first sale of securities. The filing is often the first public record of the round, well before any press.
How much does ZoomInfo cost?+
ZoomInfo does not publish public pricing. Packages are customized by license count, feature tier (Sales, Marketing, or Talent), credit volume, and add-on modules. Pricing requires a call with their sales team. FlareSight has a free tier with no credit card required and paid plans starting at $39 per month.
Does FlareSight have contact data like ZoomInfo?+
FlareSight includes founding team names and executive contact data on paid plans. ZoomInfo has a significantly larger contact database with broader coverage across companies of all sizes and stages. The clearest workflow: use FlareSight to identify the newly funded accounts, then use ZoomInfo to find and sequence the right contacts at those accounts.
What rounds does FlareSight cover that ZoomInfo misses?+
FlareSight indexes every US equity raise that files SEC Form D, including seed rounds, bridge rounds, and SAFEs that never receive press coverage. An estimated ~90% of seed-stage raises get no top-tier press. ZoomInfo's funding signals depend on press and enrichment pipelines, so those quiet rounds either appear very late or not at all.
Is there a free tier?+
Yes. FlareSight has a free plan with no credit card required. The free tier lets you search and view recently filed companies. Paid plans add contact data, saved searches, and higher result limits. ZoomInfo does not offer a self-serve free tier.

Free to start

See the accounts ZoomInfo will show you in two weeks

Start for free. No credit card. No quote call.

See who just raised

Free plan available forever. No credit card required.