Blog

Prospecting guides, SEC data deep-dives, and outreach playbooks for sales teams targeting funded startups.

What is SEC Form D?
SEC Data

What is SEC Form D?

Every private funding round in the US requires a legal filing with the SEC within 15 days of close. It is public record, available before any press coverage, and most sales reps have never looked at it.

How to Cold Email a Newly Funded Startup
Sales Prospecting

How to Cold Email a Newly Funded Startup

Funding is context, not a hook. Here is the exact message structure, subject line formula, and timing window for cold emailing founders and executives in the days after a raise.

SEC EDGAR Explained: How to Search the Government's Startup Database
SEC Data

SEC EDGAR Explained: How to Search the Government's Startup Database

EDGAR is the SEC's public filing database. Every private funding round filed under Regulation D is searchable there, before any press coverage. Here is how to use it.

The 30-Day Buying Window: Why Funded Startups Buy Faster Than You Think
Sales Prospecting

The 30-Day Buying Window: Why Funded Startups Buy Faster Than You Think

The first 30 days after a funding close are different from every other time to prospect. Budget is loose, the team is small, and no procurement process exists yet.

The Best Free Startup Databases for Sales Prospecting in 2026
Guides

The Best Free Startup Databases for Sales Prospecting in 2026

Crunchbase, LinkedIn, EDGAR, AngelList, Apollo: each tool does something different. An honest breakdown of the best free options for finding funded startups to prospect.

What is Regulation D? The SEC Exemption Behind Every Private Funding Round
SEC Data

What is Regulation D? The SEC Exemption Behind Every Private Funding Round

Regulation D is the SEC exemption that lets private companies raise money without full registration. Every startup funding round filed under Reg D becomes public record on EDGAR within 15 days.

How to Build a Startup Sales List from Public SEC Data
Sales Prospecting

How to Build a Startup Sales List from Public SEC Data

SEC Form D filings are public, updated daily, and available before any press coverage. The step-by-step workflow for building a funded startup prospect list from EDGAR, and the shortcut that does it in 20 minutes.

506(b) vs 506(c): What the Difference Actually Means
SEC Data

506(b) vs 506(c): What the Difference Actually Means

Both are Regulation D exemptions. Both require a Form D. The difference determines who you can raise from, whether you can advertise, and what the filing signals to investors and sales reps reading it.

FlareSight vs Crunchbase: What the Data Actually Shows
Sales Prospecting

FlareSight vs Crunchbase: What the Data Actually Shows

Crunchbase is built on press coverage. FlareSight reads the SEC filing the day it lands. Here is what that timing gap means for outbound sales teams and when each tool wins.

How to find funded startups before they hit TechCrunch
Sales Prospecting

How to find funded startups before they hit TechCrunch

Most sales reps find out about a raise from TechCrunch. The SEC filing was there 11 days earlier. Here is how to get there first, using public government data anyone can access.

How to Use SEC Form D for Sales Prospecting
SEC Data

How to Use SEC Form D for Sales Prospecting

SEC Form D is filed before the press release, before LinkedIn, and before the hiring surge. Here is how sales reps can use it to reach funded startups first, before any competitor knows they exist.